Why does all this matter?

Collective shopping is the solution to create an ethical and sustainable fashion production and consumption.

Fashion is one of the most polluting industries in the world, and fast fashion brands are some of the biggest culprits. The way they make buying decisions creates huge pressures on the environment, and it's time for us to take responsibility for our consumption habits. This is where collective shopping comes in, offering a unique solution to the biggest problem of buying decisions.

Fast fashion brands make decisions based on a limited group's past data or personal preferences, which can be affected by biases and daily psychology. However, with collective shopping, we rely on customer demand to decide which products to make. If several people Preorder a particular item, we'll go ahead and produce it. This method ensures that buying decisions are made based on customers' likes and preferences.

By collecting Preorders, we accumulate a certain quantity of several hundred pieces depending on the product that ensures the cost of production goes down, which also has a positive impact on the environment. It eliminates the need for overproduction, as people decide and compromise on what to buy instead of making impulsive decisions. With this approach, post-production waste is avoided as only what is Preordered is produced, leading to zero post-production waste.

Collective shopping also allows for ethical production practices, ensuring fair labor practices, and the use of sustainable fibers. It enables us to create a circular economy where we use resources efficiently and minimize waste. By purchasing products made in a socially responsible manner, we can also improve the lives of those who make them.

In conclusion, collective shopping is a solution to many of the challenges faced by the fashion industry, such as overproduction, unethical labor practices, and environmental damage. By working together and taking a conscious approach to shopping, we can help create a more sustainable and ethical fashion industry.

Let's make a change by embracing collective shopping and making a positive impact on the world.